Creating Connection Through Storytelling: My Approach to Personal Branding Photography
Monday, April 07, 2025 | By: Paula Ward Photography
I wanted to highlight one of my services that you might not have heard about yet: personal branding sessions. While children’s photography and my Spotlight Sessions often steal the spotlight, I also work with entrepreneurs, creatives, and professionals who need photos that capture who they really are. And guess what? I use the same storytelling approach for grown-ups that I do for kids—minus the dinosaur props (unless that’s your thing!).
Why I’m Shining Light on This Now
If you’ve ever seen one of my Spotlight Sessions, you know how much I love discovering someone’s personality and story. With kids, I interview them, learn about their favorite things, and create custom images and a keepsake magazine that bring their world to life. Well, the same concept applies to adults! When I am planning a full personal branding shoot, I get to know you and your business—what drives you, what your business stands for—and build a session that perfectly captures the essence of you and your business. Then we use those photos to craft social media content that speaks directly to your ideal clients, letting them see the real person behind the brand.
What You Can Expect
For a personal branding session, we’ll:
• Chat about your goals, whether you’re updating your website, refreshing LinkedIn, or launching something new.
• Pick a setting that reflects your story, whether that’s your cozy home office, your go-to coffee haunt or interacting with your favorite client.
• Capture real, relaxed moments—because authenticity has a way of popping off the page (or screen) and connecting with your audience.
No stiff poses or “perfect” smiles needed! Think of it more like a fun hangout where I gently guide you so you feel comfortable. My ultimate goal is to create a set of images that not only look professional but also feel true to you and your business—photos you’ll be proud to share across all your social platforms.
A Continuation of My Passion for Storytelling
I love how photographing kids reveals the essence of who they are right now. Doing personal branding is simply another way for me to highlight the magic of people—just grown-up people who want to share their professional side in a genuine way. It’s the same approach, the same passion, and I’m thrilled to show how it can elevate your brand or career path and help you connect with the clients you truly want to serve.
If you’re curious about how these sessions work or want some guidance on personal branding in general, please reach out. I’d love to walk you through the process and help you feel 100% at ease in front of the camera.
Thank you for being on this journey with me. If you know someone who’s been thinking about updating their headshots or taking their personal brand to the next level, I hope you’ll pass this along to them as well.
Warmly,
Paula
P.S. Don’t hesitate to drop me a note with any questions. I’m here to help, and I absolutely can’t wait to tell your story in a meaningful, beautiful way.
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